Vision, strategy and priorities

Our vision

To be the leading provider of flexible space and services that enable growing businesses to succeed.

Our strategy

We have a four-part strategy for achieving our vision. This strategy has evolved but its fundamental focus remains the same as in previous years – to be an entrepreneurial, customer-centred, property-based business.

Our strategy is to deliver superior returns to all our stakeholders by:

1. Owning properties that are attractive to our customers and intensively managing these properties to drive occupancy and rents.

Priorities and Targets for 2011/12

Our priorities for the next financial year are to:

• continue to attract new enquiries and lettings
• increase like-for-like occupancy towards our target of 90%, which is our most effective occupancy level to drive value
• grow rents through higher occupancy and investing in our estates and brand
• further increase our trading profit and capital values
• launch further local community websites at our business centres, to keep customers informed and help them collaborate.

2. Maximising the value of our London based property portfolio and its wider opportunities for regeneration.

Priorities and Targets for 2011/12

Our priorities for the next financial year are to progress our existing initiatives and to continue to review our portfolio and drive up its value through innovative approaches to alternative use, redevelopment and repositioning. In particular, during the year we target significant progress in regeneration initiatives at Highbury Grove, Highway Business Park, Bow Enterprise Park, Poplar Business Park and Tower Bridge Business Complex.

3. Understanding our customers and enhancing our brand by responding to customers’ evolving needs, including by partnering with other organisations.

Priorities and Targets for 2011/12

Our priorities for the next financial year are to:

• continue to deliver high-quality customer service
• monitor the take up of Club Workspace at Clerkenwell and The Leathermarket, and decide on the pace of its roll out to other centres
• improve our range of IT services and increase our revenues from them.

4. Working sustainably as part of everyday business for us, our customers and our partners.

Priorities for 2011/12

Our priorities for the next financial year are to continue to increase the profile of our sustainability agenda, to further reduce our environmental impact and to maintain the safety and security of our customers.